Thursday, December 26, 2024
Thursday, December 26, 2024
Home Industry Update BARC Week 49: Trivago top brand, HUL retains first position

BARC Week 49: Trivago top brand, HUL retains first position

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Trivago occupied the number one spot with 14926 insertions, amongst the list of brands spending on television advertisements in Week 49. It was followed by Vaseline Intensive Care Lotion (13934), Santoor Sandal and Turmeric (12920), Santoor Beauty Soaps (12364), Surf Excel Easy Wash (10601), Lizol (10032), Clinic Plus Shampoo (9429), Amazon Prime Video (8699), Google App (8336), and Flipkart Video Originals (7829).

Source: BARC India

Also Read: BARC Week 48: Santoor top brand, HUL retains first position

Among the advertisers on television, HUL was a top spender with 156832 insertions. They were followed by ITC LTD at 47607 insertions. While Reckitt Benckiser stood third with 45216 insertions, Wipro could be seen at the fourth position with 38592 insertions. Next on the list of top ten were Ponds (38304), Procter & Gamble (26753), Brooke Bond Lipton (26066), Cadburys (24806), Godrej Consumer Products Ltd (24686), and SmithKline Beecham (18272).

Source: BARC India

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