ITC Classmate has launched Origami notebooks under its Classmate Interaktiv series. Aimed at encouraging students to learn through “Do It Yourself” activities, these Origami notebooks will enhance their creativity and imagination through experiential learning. Priced at INR 50 for a 172 pages in both ruled and un-ruled formats, these notebooks will include a specialised DIY Origami sheet that kids can use to create craft pieces.
The brand has launched a video to introduce the new range of notebooks.
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As part of the launch, Classmate is running the “Origami Champions contest” where anyone who collects all 8 designs and shares the same on Classmate’s Facebook or Instagram handle, stands a chance to win exclusive gifts from Classmate. The launch will be followed by more product offerings and collaborations in the next few months, with a focus on enabling learning and creativity among young consumers.
Speaking about the launch, Vikas Gupta, Chief Executive, Education and Stationery Products Business Division, ITC Ltd., said, “ITC Classmate has at its core the driving commitment to ensure consumer delight with its high-quality, innovative and visually appealing products. In accordance with ITC’s focus on continuous innovation, we believe in encouraging children to learn through experiential knowledge. Classmate through its Interaktiv series wants to ensure that kids enjoy the process of learning through curiosity and imagination.”
The notebooks are currently available at select stationery outlets, Amazon, Flipkart and Big Basket.
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