Following a multi-agency pitch, Havas Media Group India has bagged the integrated media mandate of India’s largest crypto investing app, CoinSwitch.
The mandate includes both offline and online duties of CoinSwitch and will be handled out of the Bangalore office, led by Saurabh Jain, Managing Partner – South, Havas Media.
With clients like Swiggy, Swiggy Instamart, Ola Electric, Ola Mobility, HealthifyMe, Gamezy, MyGate, BlueStone, Quikr, and several others, the South operations of the Havas Media Group India has emerged as a start-up unicorn hub in India. This has enabled and empowered it to build expertise in the start-up and unicorn industry and create future-first, cutting-edge, and new-age tools and product suites. It is further fuelled by continuous upskilling of teams and the focussed hiring of best-of-breed experts.
Sharan Nair, Chief Business Officer, CoinSwitch, said, “Crypto assets are a gateway to the future decentralized world, aka Web3.0. Today’s digital-savvy Indians are willing to experiment with this emerging asset class. At CoinSwitch, as part of our mission to ‘make money equal for all’, we are committed to improving user awareness and helping them make informed investment decisions using various mediums. We are delighted to partner with Havas Media. Their strategic, audience-centric, meaningful media approach will strengthen the effectiveness of our investor education initiatives, as we evolve into a wealth-tech destination of choice for Indians.”
Mohit Joshi, CEO, Havas Media Group India, said, “We have some of India’s leading unicorns in our client roster ranging from food/grocery delivery, mobility/EV to online marketplace and hospitality. We are proud to add a leading wealth tech unicorn, CoinSwitch, that is helping users on their investment journey with crypto. We look forward to partnering the brand in their next phase of growth and building awareness, and reaching the right audiences using Havas’s proprietary tools, Meaningful Brands and Media Experience (Mx).”
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