With an eye for building a consumer portfolio, Ruder Finn, an independent firm, recently won the communications mandate for Harley-Davidson in India.
In 1903, Harley-Davidson started in the state of Milwaukee. The company made inroads into India in 2009.
Ruder Finn will lead the PR mandate for Harley-Davidson in India to provide strategic counsel on the way forward and execution for the brand including brand and product campaigns, the Harley Owners Group® (H.O.G.), national and zonal rallies, media rides, among others. The new alliance will also include the agency working in tandem with the marketing team and other agency partners to create consolidated integrated communication programs for the brand.
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Commenting on the partnership, Atul Sharma, Managing Director India, Ruder Finn said, “We are excited to partner with Harley-Davidson® India – one of the most legendary motorcycle brands across the globe. We are looking forward to further strengthen and lead the luxury motorcycling space for H-D, through an innovative approach aimed at creative storytelling, curated experiential and word of mouth publicity.
Interesting avenues such as the Harley Owners Group® (H.O.G.), zonal rallies and other high-decibel engagements, also lends itself to the cult that we would like to further build upon for Harley-Davidson® in India. This is a ride that we, at Ruder Finn, are extremely thrilled about!”
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