The ABBY AWARDS are the Oscars of Indian ad awards to honour creative excellence in advertising. Undoubtedly, the biggest and the most prestigious ad award show in the country attended by thousands of professionals from the marketing, advertising, media, research and PR fraternity.
The first gold for Dainik Jagran came for ‘ Sanskarshala :THE SCHOOL OF LIFE’ under Best marketing of a printed newspaper / edition category. The second Gold for ‘Jagranhindi.in : Creating an Online Destination For Hindi Literature ‘ under Best launch marketing of a new title of newspaper / magazine / digital publication by a publisher category.
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Dainik Jagran bagged two silver for ‘Hindi: LIVING A LANGUAGE’ under Best marketing of a printed newspaper / edition and ‘Sanskarshala: THE SCHOOL OF LIFE’ under Best promotion of a CSR / Cause related Marketing initiative in traditional or online space.
5th and 6th metal came for ‘Ab Bas: THE CONSPIRACY OF SILENCE’ and ‘Mera Bharat Swacchh: CLEANING MINDSETS BEFORE CLEANING INDIA’. Both these campaigns bagged bronze.
Basis the score of 36 for the total awards, second time in a row Dainik Jagran was adjudged with Abby’s – Publisher of the Year award.
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