As part of the #GiftAGoldenDiwali campaign, Ferrero Rocher is creating a unique brand experience for its consumers through golden and shiny in-store visibility, shopper activation, digital and social media engagement. Ferrero Rocher offers an unparalleled experience of Italian craftsmanship, heritage and culture.
For in-store consumer engagement, Ferrero Rocher has installed premium and elegant display units in selected modern trade stores across Delhi, Mumbai, Pune, Bangalore, Hyderabad and Kolkata. To create memorable moments, Ferrero will be creating a visually stunning ‘Golden Zone’ photo booth inside premium modern trade stores at Delhi for consumers to click pictures of themselves and send them as customized Diwali e-cards to their loved ones.
Speaking about the campaign, the Ferrero Rocher spokesperson said, “Diwali is the most celebrated festival of the year and Ferrero Rocher is always symbolized with the spirit of gifting during festivals. For us, the consumer experience of our products is of the utmost importance. The ethos of the brand resonates with the golden festival and the campaign aims to establish Ferrero Rocher as the perfect choice for consumers to gift a Golden Diwali to their precious ones.”
To prepare the consumers for welcoming the festivities, Ferrero Rocher shares DIY (Do It Yourself) decoration ideas to make their homes beautiful with themes like ‘Hosting, Gifting and Décor’ by engaging with influencers on social media handles. Further, the festive special filters on Facebook and WhatsApp stickers are a new encouraging idea for them to customize their Diwali greetings and give it a festive feel with Ferrero Rocher.
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Consumers will also be exposed to Ferrero Rocher precious Diwali TVC on YouTube and OTT platforms like Sony Live and Voot. The campaign captures families, friends and relatives bonding together with Ferrero Rocher on the auspicious occasion of Diwali. Be it hosting guests or having the perfect gift for Diwali, Ferrero Rocher is a precious gift for the people we love!
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