Global Food and Beverage Company, Haldiram’s has partnered with Futurelife to launch nutritional food products in India.
The two companies announced the launch of a range of four products-Smart Foods, Smart Oats and Ancient Grains, Crunchy Granola and High Protein.
In the first phase of the launch, the products will be available across key states, Delhi-NCR, Haryana, Punjab, Uttar Pradesh and Himachal Pradesh. Consumers will be able to buy the products from Haldiram’s retail outlets or order online.
Dr. A.K. Tyagi, Executive Director, Haldiram’s said, At HALDIRAM’S, we are not only seeing an increasing consumer preference in India for health foods but also a growing inclination to try new, non-traditional food products. We are equally excited about our partnership with FUTURELIFE and are eagerly looking forward to retailing their products across our retail stores across North India.”
Speaking about the launch, Mark Bunn, Managing Director, Futurelife, said, “We are very excited to be entering India – a new market for us and an important global economy. World over we are seeing an increasing preference for health foods as consumers focus more on their health and nutritional requirements. The global work-from-home phenomenon due to the pandemic has further increased the demand for such products. We are witnessing similar trends in India and see this as an important market that would be, we believe, very receptive to our range of products. We have partnered with HALDIRAM’S, a well-known and iconic Indian brand in this endeavour. We are looking forward to tapping into their retail network across north India and leverage their consumer understand, which we believe will accelerate our ability to penetrate the market better.”
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