TAM AdEx-Television Advertising Report-X takes a look at the overall Television Advertising during June-July 2020 period with a focus on the details of Movies Channel Genres, including Hindi Movies, Bhojpuri Movies, Bengali Movies, Telugu Movies and Kannada Movies.
According to the report, Hindi Movies topped with 46% of Ad Volumes followed by Bhojpuri Movies (8%), Bengali Movies (8%), Telugu Movies (8%), Kannada Movies (7%) and Others (23%). All channels saw most ads by companies dealing with FMCG products, especially personal care.
Also Read: Hindi news channels got maximum ads in June-July 2020: TAM AdEx
While Hindi Movies saw most ads about Toilet Soaps, Shampoos and Washing Power/Liquids, the top categories for Bhojpuri and Bengali Movies were Shampoos, Milk Beverages and Toilet Soaps. Tooth Pastes ads were prominent for Telugu and Kannada Movies.
You can access the entire report here:
TAM AdEx-Television Advertising Report-X from Social Samosa
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