The campaign was targeted across four markets; Mumbai, Delhi NCR, Pune and Lucknow and the media vehicle used are Large Impact Sites, Marquee Sites, Clusters to deliver/tell a story – famous dialogues from the show. The campaign which started on the 18th of December 2018 is spread on 108 units covering over 1 lakh sq. ft.
Rangbaaz, the crime thriller series starring actor Saqib Saleem, Ranvir Shorey, and Tigmanshu Dhulia set in the 90s, is based on the life of UP gangster Shiv Prakash Shukla and is one of the platforms biggest show that will be launched across 190 countries.
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Speaking on the campaign, Jalaj Pathak, Vice President, Laqshya Solutions, Outdoor Agency arm of Laqshya Media Group, “It is always exciting to work on something creative and we are proud to be associated with Zee5, part one of India’s largest media conglomerate Zee Entertainment Enterprises. When Zee5 came to us to promote their show, we suggested an advertising method which would help increase the viewership of their show. The OTT platform is a growing space in India and we are thus excited to work with Zee5 and look forward to a long-lasting association.”
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