As people continue to remain indoors in light of the ongoing times, they have made their homes the perfect spaces for work, entertainment, and fun with friends. At the back of this insight, Lay’s has introduced its ‘@ Home’ packs and the launch is supported by its latest campaign featuring Ishaan Khatter, to highlight the creative idea of ‘Ghar Par Lay’s, Always!’.
The film is set in a relatable home arrangement and features Khatter enjoying board games with his friends when they ask him if he has Lay’s at home, eventually creating an entertaining frenzy amongst the youngsters. While the actor rushes to the nearby supermarket to the packs, his friends completely ransack the apartment looking for their chip pack. The film closes on a light note, with one of the friends remarking “Nice place yaar!” as Khatter and the gang sit together to share a delightful moment over the snack.
Speaking about the new launch and the TVC, Ishaan Khatter, said, “Lay’s has been etched in my memory since childhood. It is the go-to snack when hanging out with friends or family & the new ‘@ Home’ packs further solidify that feeling. I hope the fans enjoy the TVC and also ensure that they have ‘Ghar Par Lay’s, Always!’”.
Sharing his thoughts, Anshul Khanna, Senior Director, Marketing – Foods, PepsiCo India, said, “We at Lay’s continue to be laser-focused on elevating everyday moments in the lives of our consumers. Our latest campaign, ‘Ghar Par Lay’s, Always!’ captures the many in-home moments that people are experiencing today – be it working from home or hanging out with friends. Through our first-ever association with Ishaan Khatter – who represents the spirit of the youth today, we aim to deepen our consumer connect through the relatable moments captured in the TVC. We sincerely hope consumers enjoy these newly-launched, special in-home packs and make them a part of their experiences”.
Ritu Nakra, WPP Lead – PepsiCo Foods, Wunderman Thompson, India added, “Right now, the world is at home. Be it remote working, watching a movie or two, hanging out with friends, weekend outings – we are doing all this and more in the comfort of our own homes. And it’s only fair to make these occasions more joyous and delightful by making India’s most loved snack brand – Lay’s – an integral part of our ‘at home’ lifestyle. As our spots say ‘Ghar Par Lay’s, Always!’”.
The new ‘@Home’ packs are available in four Lay’s flavors for the consumers.
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