While consumers continue to experiment with different tastes and cuisines at home, the craving for authentic and comforting Indian dishes is never-ending. Understanding consumers’ taste & preferences, MAGGI has announced the launch of an exciting range of new Paneer spice mixes under the brand name MAGGI Paneer-ae-Magic. With these spice mixes, Maggi has further strengthened its ‘cooking aids & solutions’ portfolio.
To support the launch, MAAGI has released two ad films which show how consumers can now cook restaurant style paneer dishes like Shahi Paneer or Kadhai Paneer at home in three easy steps.
Announcing the new range, Nikhil Chand, Director, Foods & Confectionery, Nestlé India, said, “As we continue to adjust and accept the new normal, consumers are looking for convenient solutions to prepare their family’s favourite dishes without compromising on taste and quality in comfort of their home. New MAGGI Paneer-ae-Magic is a perfect blend of high quality, aromatic and roasted spices specially crafted by MAGGI’s culinary experts that can help you prepare a delicious paneer dish to delight your family.”
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