Mars Wrigley has expanded its portfolio with the launch of SNICKERS Fruit & Nut, a new variant of chocolate.
Available for a limited time only, the new variant to the SNICKERS range has been launched with the tag line ‘Nuts hunger mitaye, Fruits mood banaye’, giving a spin to the brand’s global proposition of ‘You Are Not You When You Are Hungry’.
The launch of SNICKERS Fruit & Nut is a step towards strengthening the company’s India portfolio as a part of its localization strategy and has been developed to suit the local taste preferences of the consumers here.
Talking about the launch of SNICKERS Fruit & Nut, Kalpesh R Parmar, General Manager, Mars Wrigley, India, said,“India is a priority market for Mars Wrigley, and we are committed to bringing new and exciting products for our consumers as a part of our localization strategy. Ever since its launch in the country, SNICKERS® has successfully become synonymous with hunger satisfaction, and its several new variants have received widespread love from its loyal consumer base. The new variant promises a delicious twist to an all-time consumer favorite, and we are confident that SNICKERS® Fruit & Nut will be well received by consumers across the country.”
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