The existing environment, with its uncertainties, has shown that life is full of opportunities and surprises for those who wish to find them. Nescafé with its new TVC campaign aims to encourage people to seize these opportunities and surpass the challenges of the current times with optimism, action and resilience. Created with an upbeat background score, the latest TVC highlights that even though life had seemingly come to a halt with more than 100 days of being inside, we must now get ready to restart it and find newer ways to drive ourselves to achieve our dreams and ambitions.
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Commenting on the campaign Sunayan Mitra, Director – Coffee & Beverages, Nestlé India said, “The spirit of determination and tenacity forms the essence of this campaign, wherein a mug ofNescafé is an ally, in the journey towards purposeful living, irrespective of the circumstances. The challenges, as a result of the current crisis, are significant. However, it is also a chance for everyone to take a moment and look at the bigger picture, adapt to the new world, and restart lives through conscious action. Nescafé, the purposeful ally, motivates and supports consumers in this endeavour, while they go about restarting their lives in the evolving reality with hope, optimism and positive actions.”
Prasoon Joshi, CEO and Chief Creative Officer, McCann India said, “At a time when India is restarting after a prolonged crisis, Nescafé through this campaign speaks of the spirit of purposiveness and resilience. ‘Karne se hee hona hai’ – a phrase that captures the positivity, hope and optimism of the youth and those who take it upon themselves to be at the forefront to restart, infuse life and purpose into their passion.”
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