Leayan Global Pvt. Ltd., has roped in Vicky Kaushal as the Brand ambassador for its leading leather footwear brand Red Chief. With over 3000 multi-brand outlets and 170 exclusive stores, Red Chief has been around in the market since the last 21 years.
Manoj Gyanchandani, Managing Director, Leayan Global, said “We are delighted to have Vicky Kaushal as the Brand Ambassador for our leading leather footwear brand Red Chief. Vicky gels very well with our Red Chief brand image, which is rugged, tough and confidently stylish. We are quite confident of taking our brand to the next level of growth and expansion across the country, with better penetration among the youth.”
“It feels great to be associated with Red Chief, a home-grown footwear brand that enjoys mass appeal,” said Vicky Kaushal.
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Rahul Sharma, General Manager – Marketing, Leayan Global, added “To continue leveraging our association, Vicky Kaushal would be part of our campaign ‘Khel Gaye Chief’ will be launched very soon through mass media and digital platforms. Thereafter, many more brand campaigns have been planned back to back for the next few seasons.”
Vicky Kaushal is one of the most celebrated actors in Indian cinema and is renowned for his powerhouse performances in films such as Masaan, Raazi, Sanju and Uri, which became one of the biggest hits of 2019.
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