Starz, a premium global streaming platform, has launched its independent direct to consumer OTT app, Lionsgate Play, in India. The brand hopes to innovate content, technology, pricing, and accessibility by making premium Hollywood content available in multiple Indian languages.
The service has launched with a new price point in India, making the app available as part of two subscription models, INR 699 for a year and INR 99 per month. The app will be available to download across a broad array of platforms and devices including Google Play store, Apple app store and Amazon firestick.
Starz first launched internationally with its Starzplay international premium streaming platform in 2018. This month, it will expand its global footprint into 55 countries throughout Europe, Latin America, Canada, Japan and India.
The platform anticipates strong growth in the Indian OTT ecosystem and is capitalizing on this opportunity by bringing a host of new, provocative, and edgy movies and web series to India with the launch of direct to consumer video streaming service Lionsgate Play.
New content available at launch includes the Love Life, No Man’s Land and The Goes Wrong Show. The streaming giant will also premiere movies such as Hustlers, Angel Has Fallen, Hellboy and The Gentlemen.
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Commenting on the launch Jeffrey A. Hirsch, President and Chief Executive Officer, Starz said, “India has always been a key market for us. The large and diverse population, increased data usage in urban and rural markets, and adoption of OTT across all demographics created an exciting opportunity for us to launch Lionsgate Play. We’re confident that our unique, exclusive and exceptionally curated content will generate a great response from Indian audiences.”
Rohit Jain, Managing Director, Lionsgate South Asia, added, “We are thrilled to launch the much-awaited Lionsgate Play app in India. We want to provide the finest, never seen before content that will captivate our audiences with bespoke entertainment drawing on the most exciting current releases and our premium library.”
“We will also be launching Indian originals in the coming months, featuring untold edgy urban stories from some of the best creative minds in the Indian film industry” continued Jain. “And we will continue our Lionsgate Play journey by adding to our deep roster of premium content through partnerships with exciting millennial stars like Kriti Sanon, Tiger Shroff and Sanjana Sanghi increasing the breadth and scope of entertainment for our subscribers.”
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