2020 has been a tricky year for the A&M industry with businesses reeling under the consequences of the pandemic as …
Latest in Interviews
-
-
Interviews
Interview: Association with BCCI has helped us in building an affinity with Indian audience: Will Yang, Oppo
by adminOppo claims to be a young, trend-setting brand which aims to carve a niche in the market with aggressive marketing. …
-
Conceptualised as a ‘Theatre on Demand’ platform that uses crowd-sourced or threshold model to fill up theatres, Vkaao aims to …
-
Interviews
Interview: Marketing is part science part magic in a manner of speaking: Ankush Manchanda, Director – Digital Marketing
by adminWith a marketing model based on innovation and disruption and with an approach to seize the audience by creating platforms …
-
In an exclusive conversation with Media Samosa, Sukhpreet Singh, Corporate Head – Marketing, DishTV & WATCHO, DishTV India speaks about the …
-
Interviews
Interview: TV occupies 80% of our marketing mix says, Venkatesh Parthasarathy, Lotte India
by adminLarger discussion is around the content of news channels: Mohit Joshi Decoding profitable IPL sponsorships with Sandeep Tewari, Usha International …
-
Interviews
For massification of non-cricket properties, high entertainment quotient & localization is must: Rajesh Kaul, SPN India
by adminSony Sports Network claims to be on a mission to massify the non-cricket sports properties in India and boost the …
-
Interviews
Interview: It is not Television vs OTT but how both can coexist, says Hashim Dsouza, Vh1, Viacom18
by adminWe get into a conversation with Hashim Dsouza, Head of Programming, English Entertainment, Vh1, Viacom18 to understand this further how …
-
Interviews
It's an 'AND' world, not an 'OR' world where TV & OTT cater to different consumption needs of the consumers: Kartik Mahadev, ZEEL
by admin&PrivéHD claims to be known for its curation of films that allow countless movie lovers to indulge a level deeper and …
-
Interviews
Our focus in MENA is PIOs and also people of South Asian descent: Prashant Panday, ENIL, Mirchi
by adminMirchi recently announced that it is foraying into International markets in an attempt to capture the Middle East- Dubai, Qatar, …