Recorded between April 11 and April 17, BARC Week 15 data suggests Dettol was the highest spender with 32753 insertions. It was followed by Harpic (17728), PolicyBazaar (16751), Disney+Hotstar VIP (14409), Social Message-Zee Network (13395), Dettol Cool Soap (12627), Lizol (12039), Harpic Bathroom Cleaner (11795), LIC-Corporate (114556) and Colgate Dental Cream (11334).
Source: BARC India
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Among the advertisers, Reckitt Benckiser has the highest insertions at 103128 insertions. It was followed by Hindustan Lever Ltd (99017), Brooke Bond Lipton India (24282), ITC Ltd (22176), Indya Interactive Services (22091), Colgate Palmolive India Ltd (19895), GCMMF (19586), Zee Entertainment Enterprises Ltd (18419), PolicyBazaar INS Web Aggregator Pvt Ltd (16751) and Wipro Ltd (16400).
Source: BARC India
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