Zee Entertainment Enterprises Ltd. (ZEEL) released its new a-la-carte channel and bouquet pricing in line with the Bombay High Court order dated 30.06.2021 with regard to New Tariff Order (NTO) 2.0, to serve the diverse entertainment preferences of the millions of viewers across India. The said pricing is being released without prejudice to ZEEL’s rights and contentions under all petitions pending adjudication before the Hon’ble Supreme Court w.r.t. New Tariff Order (NTO) 2.0.
Speaking about the new channel pricing, Rahul Johri, President – Business, South Asia, Zee Entertainment Enterprises Ltd. said, “ZEEL’s unparalleled success is an outcome of its strong bond with viewers spread across India and the deep relationship it has built with the entire stakeholder community. These extraordinary partnerships have led to our leadership across multiple markets for nearly three decades.
We will continue to create value for the entire ecosystem by presenting the most entertaining and highest quality content, enriching national and regional channels, and innovative solutions for revenue monetization. We are confident that post-implementation of NTO 2.0, ZEE channels will continue their growth momentum across markets and create higher value for the company.”
Commenting on the announcement, Atul Das, Chief Revenue Officer – Affiliate Sales, said “At ZEEL, we are committed to providing the best entertainment to our consumers. The new pricing regime in 2019 brought in a major shift in the way television was consumed in India. On one hand, it brought in transparency about MRP of channels, while on the other hand, it offered freedom to consumers to select channels they wish to watch. With NTO 2.0, consumers will get even more flexibility in the selection of channels.
We will continue to provide multiple bouquets to consumers across the country at different price points. Premium English channels like Zee Café and &flix will continue to be available in a separate bouquet. Each bouquet constitutes a mix of channels, including GEC, movies, news, music, and lifestyle genres. We look forward to working with our Distribution Platform Operators (DPO) partners for a smooth transition.”
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