The new campaign ‘Chill With Bingo!’ with ‘Jeetu Bhaiya’ from the web series world as the son, father is Manu Rishi Chadha and a cool dog. The film explains the mechanism of the contest weaved in with a comical story.
In this contest, consumers have to click a photo of themselves chilling with Bingo! at home, and upload the same on Instagram using the hashtag #ChillwithBingo, and they will stand a chance to win a cool recliner, a beanbag, or cushions.
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Commenting on the campaign, an ITC Foods Spokesperson, said “In tune with the ongoing cricketing season, there is a rise in the at-home snacking moments and Bingo! looks forward to elevating these moments in a fun way. Bingo! has successfully established itself among the top preferred brands for consumers’ snacking needs and through the campaign, Bingo! endeavors to enrich the consumers’ chilling experiences at their homes differently”.
The brand has also improved the ‘chilling’ experiences with multiple other celebrities including Aishwarya Mohanraj, Prashasti Singh, and others.
Along with digital and social media platforms, the campaign is currently live on GEC channels across India in 9 languages, including Hindi, Assamese, Bengali, Punjabi, Marathi, Tamil, Telugu, Kannada, and Malayalam.